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EquityMultiple Review

Summary

EquityMultiple stands out among real estate crowdfunding investment platforms because they're primarily funded by a major commercial real estate investment firm (Mission Capital) rather than VCs. They offer fewer investments than some other platforms, but that's a deliberate choice, both to ensure sufficient due diligence, and to keep the choices simple for their primary customer base, which remains small retail investors.

Investor OverviewCompany Information

Pros

  • Strong Commercial Real Estate pedigree via financial backers (Mission Capital) and co-founders
  • Mix of debt, equity, and preferred equity offerings
  • Detailed due-diligence on investments prior to offering them (accept fewer than 5% of potential deals)
  • Responsive customer support

Cons

  • Only open to accredited investors
  • Generally lower number of active investment compared with some other platforms
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EquityMultiple Overview

While many of the real estate crowdfunding platforms are VC-backed, EquityMultiple's primary investor is Mission Capital, a traditional commercial real estate financing firm. And while many platform founders come from the tech world, EquityMultiple CEO Charles Clinton was a practicing real estate lawyer working in private equity before co-founding EquityMultiple alongside chief investment officer Marious Sjulsen. Yet despite that heritage, and while many other platforms aggressively chase institutional money, EquityMultiple is focusing squarely on individual investors. (After working through several flavors of real estate debt investments, I made my first equity investment earlier this year through EquityMultiple.)

You can hear more from EquityMultiple CEO and co-founder Charles Clinton in our Q&A over on the blog.

Types of investments EquityMultiple offers

EquityMultiple offers a variety of commercial real estate investments, including hotels, multi-family apartment complexes, condo conversions and even some industrial real estate. EquityMultiple is only open to accredited investors, and the the minimum investment is $5,000 (though some offerings have higher minimums).

What do you get when investing with EquityMultiple?

When you invest through EquityMultiple, as with many crowdfunding investment platforms, what you actually receive is a membership interest in an LLC created specifically for the investment. The LLC in turn is what actually holds the equity, preferred equity, or debt interest in the property. For each investment you make with EquityMultiple, you'll receive a separate K1 at tax time to report your share of the income received by the LLC.

EquityMultiple fee structure

The fees on EquityMultiple vary slightly depending on the type of deal:

Equity Deals

  • 2% Placement Fee (EM Commission) – Paid by Sponsor
  • 0.5-1.0% Annual Fee - Paid by Investors Annually

Preferred Equity Deals

  • 2% Placement Fee (EM Commission) – Paid by Sponsor
  • 1% spread off total preferred return – Paid (or Accrued) by Investors Monthly

Debt Deals

  • 2% Placement Fee (EM Commission) – Paid by Sponsor
  • 1% spread off interest rate – Paid (or Accrued) by Investors Monthly

Potential returns and cashflow

The projected return varies based on the type of investment (for example, debt investments offer lower returns but also lower risk as compared with equity or preferred equity), but EquityMultiple advertises returns in the 6-14% range, with the potential for additional upside on equity deals when the property is sold or refinanced.

As with many real estate investments, investors typically receive some form of regular cashflow, such as from interest payments or rental income. The amount and frequency will vary depending on the particular investment, though are usually monthly or quarterly.

Breadth of offerings on EquityMultiple

Browsing past investments, you can see a diverse selection of investments, both in terms of category (multi-family, retail, industrial) as well as geographically. Unfortunately, there's usually only a few investments available at any given time, so if the particular investment doesn't meet your needs, you're on hold until a new deal comes along. EquityMultiple is catering to the individual investor (especially those relatively new to real estate) so it's understandable that they want to limit the choices to avoid overwhelming investors, but it would be great to see more active choices available as they scale up the business

Regulatory framework and due diligence expectations

EquityMultiple has a contractual affiliation with Growth Capital Services, a Broker-Dealer registered with the SEC (you can see their entry in FINRA's Broker Check service here). That means that when you invest with EquityMultiple, the security you are technically purchasing is via Growth Capital Services. Broker-dealers are subject to specific due-diligence requirements to ensure an investment is “suitable” for their registered customers, or they can face fines and civil action. (That does not of course provide any guarantees about investment return or performance!)

So while a broker-dealer platform (or one that has a contractual affiliation with the one, the way EquityMultiple works with Growth Capital Services) will typically disclaim that they do not offer formal financial advice (even though they are entitled to), you can still expect that the investments they offer have been thoroughly screened, including thing like criminal background checks on key executives and a detailed review of financial statements. You should of course do your own due diligence (including research outside of what you find on the platform.) There's more about broker-dealers and other platform types over on our blog.

EquityMultiple emphasizes their role in curating and selecting investments, stating that they accept fewer than 5% of proposed deals. While that should not be a substitute for your own due diligence before making any investment, it is a different approach than some other platforms offering similar investments, and which function more like marketplaces.

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  • Editor Rating
  • Rated 4 stars
  • 80%

  • EquityMultiple
  • Reviewed by:
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  • Last modified: October 9, 2017

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