RealtyMogul seems to be moving away from individual debt investments to focus on both long-term equity investments for accredited investors as well as low-minimum diversified REITs open to all investors. Excellent website user experience and high-quality investor education resources and FAQs.
- Low minimum investment ($1000)
- Some offerings (MogulREITs) open to non-accredited investors
- Mix of debt, equity, commercial, and residential offerings
- REITs offer broad diversification across multiple properties
- MogulREIT I offers monthly cash distributions (with optional re-investment program), and optional auto-investment feature
- MogulREIT repurchase program provides some liquidity (with limitations)
- Excellent investor education materials and quite readable (for a legal doc) offering documents
- Offers 1031 Exchanges
- Individual property investment only open to accredited investors
- New REIT (MogulREIT II) has higher minimum ($5,000)
- Understanding fee details and incentives among inter-related RealtyMogul affiliates requires deep dive into offering docs
- Recent decline in number of individual property offerings
- Company Description: Commercial Real Estate Investing for All
- Website: https://realtymogul.com
- Alexa Rank: 137,153 (updated weekly)
- Founded: 2012
- RealtyMogul on Twitter (@Realty_Mogul)
- RealtyMogul on Crunchbase
- RealtyMogul (or their affiliated partner) on FINRA's Broker Check
RealtyMogul is one of the larger real estate investment crowdfunding platforms, and part of the first generation of venture-backed platforms that emerged in the wake of the changes brought by the 2012 JOBS Act. As with many of their peers, RealtyMogul seems to be evolving their model over time. There are fewer individual property investments on offer and the ones that are available or coming soon have relatively high minimums), and there's a bigger emphasis on their relatively new "MogulREIT" offerings.
Types of investments RealtyMogul offers
RealtyMogul offers direct debt and equity investments in real estate, as well as "blind pool" investments via their Reg A+ REITs (MogulREIT I and Mogul REIT II), which invest in various kinds of commercial real estate properties (as well as potentially other "real estate-related asset"). From the offering circular for their MogulREIT I:
It's notable that most of the properties and investment acquired by MogulREIT I to date were sourced from RealtyMogul or one of its affiliates or related entities. Arguably the benefit to investors is that ReatlyMogul has an opportunity to identify quality properties and sponsors through its other lines of business. (And given the stated focus of MogulREIT II on multi-family apartment buildings, it's unlikely a coincidence that most of the current individual offerings are also multi-family units -- that's perhaps part of the pipeline for the REIT).
What do you get when investing with RealtyMogul?
The details will vary considerably based on the type of investment, but in general there are three main kinds of securities available via RealtyMogul:
- Common Shares in a REIT. When you invest in one of the MogulREITs, you're receiving a share in a Delaware LLC (which includes voting rights in certain limited circumstances).
- Membership in an LLC. When investing directly in an equity investment, typically you receive a membership in an LLC created specifically for that investment. The LLC then becomes a limited partner in the property itself.
- Platform Notes. When investing directly in a debt investment, you receive a promissory note from RealtyMogul entitling you to receive payments when (and if!) the borrower makes a payment on the underlying loan. Although quite common among real estate investment crowdfunding platforms, It's important to understand that these kinds of notes (which are referred to by slightly different names among the various platforms) are not secured. From the RealtyMogul FAQ:
RealtyMogul fee structure
Details vary quite a bit based on the type of investment. For equity investments, projected returns are shown net of fees, but prospective investors should review the offering documents to be sure they understand how the various parties are compensated (including, for example, annual asset management fees, property management fees, and "sponsor promote", which is similar to carried interest, and reflects a profit-sharing incentive for the deal sponsor).
For the MogulREIT, as with others offering similar Reg A+ RIETs (like Rich Uncles and FundRise), RealtyMogul emphasizes the drastic reduction in selling commissions under their model compared with traditional non-traded REITs. However, as with those other platforms, there are a range of other fees that investors should be aware of beyond the up-front 3%, including ongoing management and other fees, as well as fees and expenses paid to other RealtyMogul affiliates and partners (for example, as with Fundrise, if the REIT doesn't have enough capital to acquire a particular property, it can borrow money from another RealtyMogul company, and will then pay interest to that company). These arrangements are common, but investors may want to be sure to familiarize themselves with all of the various fees that may affect their return. (RealtyMogul deserves credit for drafting a relatively readable offering document for their MogulREIT.)
Potential returns and cashflow
Details will vary based on the specific investment, but most investment include either a monthly or quarterly distribution (indeed REITS are required to distribute the bulk of their income in order to retain favorable tax treatment).
The distributions to date for the MogulREIT I have been at an 8% annualized rate (consistent with their advertising), though there are no guarantees regarding distributions.
As with most equity real estate investments, the expected hold term for the MogulREIT is several years. RealtyMogul does offer limited redemption options if you want or need to sell your shares back early, but that is both subject to a few restrictions and to a fee (for example, if you sell your shares back after 12 months, you'll only get 98% of their value -- or put another way, there's a 2% fee for that early redemption).
Breadth of offerings on RealtyMogul
Although RealtyMogul has helped to finance hundreds of properties (350+ according to their website), currently they list only a handful of high-minimum long-term equity investments (open only to accredited investors), along with the two MogulREITs (both open to all investors).
Regulatory framework and due diligence expectations
The individual debt and equity investments are offered under SEC Reg D, open only to accredited investors. Like several other real estate investment crowdfunding platforms, RealtyMogul has a contractual relationship with North Capital Private Securities, a broker-dealer. Broker-dealers have an obligation to perform certain kinds of due diligence, including background checks, on those raising capital.
While each REIT invests in a large number of properties and investments (offering a degree of diversification), the REITs are "blind pool" investments, so investors are relying entirely on the judgment of the REIT managers in property selection and terms.