Investment Crowdfunding News
What Is an Investment Class and Where Do Alternatives and Private Credit Fit In?
Explore the fundamentals of investment asset classes, from equities to alternatives. Dive into the role of private credit and discover how Percent offers unique opportunities.
Welcome to Groundfloorville: Chris Barton's Financial Model - 10 Years of Consistent 10% Returns
Our Monthly Market Trends series is an interpretation of current real estate trends to provide you with info to make the best investment decisions.
How to evaluate digital assets
Want to invest in web3 but don’t know where to start? We got you covered! Read on to learn how to evaluate digital asset projects so you can make informed investment decisions.
What Is Inventory Valuation and Why Is It Important?
To ensure healthy financials and operations, inventory must be properly managed, and that’s a large task as you may know. Ultimately it will be worth it to afford the energy...
How to Prevent Stockouts: Tips for Businesses
Maintaining a well-functioning supply chain is vital for small business success. Encountering a merchandise stockout can pose significant challenges. It’s essential to understand the implications of stockouts and to take...
Groundfloor Asset Management Monthly Update - August 2023
Get a monthly update on how our Asset Management team is performing and managing our loan portfolio for August 2023.
Market Update 2H 2023
Market veteran Tim Hall shares a market update for 2H 2023 and an outlook on the road ahead.
How to raise capital for your startup
If you’re a startup founder, you know that raising startup capital invites a whole host of opportunities for your business to grow and scale. It’s an exciting time for your business to grow from an early-stage startup to a fully-operational business, and w...
Monthly Market Trends September
Our Monthly Market Trends series is an interpretation of current real estate trends to provide you with info to make the best investment decisions.
Anatomy of a deal: How VCs evaluate investment opportunities
In the world of venture capital, the process of evaluating investment opportunities requires a blend of strategic thinking, market understanding, and financial acumen. We’ve had a few investors reach out and ask what to look for when investing in early-sta...
How Startup Funding Rounds Work - StartEngine
If you're new to startup investing and the different funding rounds look like the alphabet and not much else, then this article is for you.
Webinar Replay: Vrde's Inaugural Journey with Celeres on Percent
Delve into the details of Vrde Group’s new partnership with Celeres Capital in this pre-recorded webinar highlighting the newest deal to syndicate on Percent. Hosted by Paola Rios, Vice President, Underwriting & Syndication at Percent, the webinar features a fireside chat with Ken Aseme, Managing Partner of Verde, and Chris Valentine, Senior Managing Partner of Celeres Capital.
Inventory Carrying Costs Explained
Businesses often become hyper fixated on the cost of inventory itself, overlooking the high costs associated with storing and handling the inventory, also known as inventory carrying costs. These costs...
How to Calculate & Improve eCommerce Profit Margins
For your business to truly be successful in the world of eCommerce, you need to maximize profit margins. But, before you can work on maximizing profit margins, you’ll first need...
How to Get Working Capital For Retail Inventory
Working capital in retail business funds day-to-day operations. As money comes and goes, it’s important to properly plan and balance accounts to ensure cash flow is healthy. To maintain healthy...
Key Metrics Your Consumer Goods Company Should Measure
Discover the essential metrics your consumer goods company should measure for success. Learn more at Kickfurther.com.
Guide to SBA Loans
Learn everything you need to know about Small Business Administration loans, from eligibility requirements to application processes.
10 Amazon SEO Tips to Boost Your Sales & Revenue
Increase your Amazon sales and revenue with these 10 effective SEO tips. Learn how to optimize your product listings, improve keyword rankings, and more.
How to Create a Startup Pitch that Gets You Funded
When seeking funding, you’ll need a startup pitch that entices investors or backers while earning their vote of confidence – and hard earned money too. The startup pitch also provides...
How to Optimize Cash Flow for Your eCommerce Business
Businesses in the e-commerce space face high pressures for healthy cash flows, as businesses do in other industries. With money flowing in slower than it may be flowing out, combined...
Strategies to Help Your Business Combat Inflation
Inflation can increase the cost of goods sold which can negatively impact businesses. Even with the power to increase the cost of your goods or services, inflation can impact your...
Best Small Business Loan Options For Purchasing Inventory
Inventory is a critical part of consumer packaged goods (CPG) brands. From properly managing it to delivering it and stocking just the right amount, you’ll want to perfect your inventory...
What Are the Biggest Benefits of P2P Lending?
P2P lending, or peer-to-peer lending, is a modern form of borrowing and lending that directly connects businesses seeking loans with investors willing to fund them through online platforms. It eliminates...
Top Marketing Strategies for Beauty and Cosmetics Brands
In the highly competitive beauty industry, effective marketing strategies are a must for brand success. They help increase brand awareness, build customer engagement and loyalty, showcase product differentiation, drive sales...
Sustainable Financing: Funding Strategies for Green Businesses
Sustainable financing, or green finance, mobilizes financial resources to support environmentally and socially responsible projects and businesses. It encompasses grants, equity and debt financing, crowdfunding, and impact investing. Sustainable financing...
August 2023 Diversification Analysis
Groundfloor has released its latest bi-annual Diversification Analysis.
Vrde Group - Financing and Solutions for Personal Injury Victims and Medical Providers
Vrde Group was formed in July 2021 to serve the greater Atlanta, Georgia area. The medical receivables company seeks to provide a highly effective conduit for swift, top-quality medical care when it matters most. Vrde leverages deep relationships and regional knowledge to go beyond simply intermediating and facilitating medical financing.
SMBX in the City: Washington, D.C.
Twenty-six (26) small business owners in Washington, D.C. have raised $2,072,920 from everyday investors in their community and across the country. SMBX has also partnered with D.C. Mayor Muriel Bowser to create the D.C. Rebuild Bond program, allowing D.C. business owners to raise capital
The Winning Playbook: Leveraging Athlete Influencers for Successful Black Friday Campaigns
The anticipation of Black Friday reminds us of the electric energy that surges through a stadium before the kickoff of a critical NFL game. Retailers and marketers worldwide brace themselves for...
Soapbox - Mission-Driven Provider of Personal Care
Explore Soapbox: a mission-driven personal care brand making a global impact through sustainable products. Now open for investment on Percent.
What is the difference between cash flow, revenue and profit?
Cash flow, revenue, and profits are three financial measures that are important to understand. Managing business finances is no easy task, but the more you know the better you can...
Introducing Republic Wallet: Your Key to the Future of Private Investing
A Wallet for the Future of Finance Since our inception in 2017, Republic has focused on building financial products that improve access to private financial markets. Today, our team is thrilled to introduce a new product that serves that very mission—Repu...
It’s Not Charity, It’s an Investment Opportunity - StartEngine
Mr. Wonderful's take on why it doesn't pay to be shy about your funding round when raising capital on StartEngine.
A How To Guide For Zero & First-Party Data Collection and Use
In today’s digital age, customer data has become a driving force behind e-commerce growth, empowering businesses to make informed decisions, understand customer behaviors, and gain a competitive edge. Whether you’re...
Webinar Replay: Diving into TradeBacked's Innovative Financing
We recently hosted a webinar to introduce TradeBacked'd latest underwritten deal for FirstTrade.
Broker-Deal Approval and New Fee Structure on Percent
On August 11, 2023, Percent secured its broker-dealer license through FINRA (the Financial Industry Regulatory Authority in the U.S.), marking another milestone moment in our continued evolution. Given private credit's recession-resilient nature and the current boom we are seeing in the asset class, becoming a registered broker-dealer is the next step in our pursuit to provide an even more elevated customer experience for all of our clients.
Groundfloor Asset Management Monthly Update - JULY 2023
Get a monthly update on how our Asset Management team is performing and managing our loan portfolio for July 2023.
Litigation Finance Industry Outlook: Q2 2023
LexShares emphasizes the importance of diversification in litigation finance portfolios, noting the high demand for capital in the legal sector, while also highlighting key rulings and regulatory actions in Q2 that impact the litigation finance landscape.
New from Percent - Limited Partnership Investments
Percent is excited to expand the range of investment opportunities available to retail accredited and institutional investors by offering Limited Partnership (LP) interests in managed private credit funds. These passive investments allow investors to diversify across a broader spectrum of private credit and tailor their portfolio to meet their specific needs.
Customer Satisfaction and Order Fulfillment - How to Get it Right
In the world of eCommerce, things change quickly. But one fact remains constant – order fulfillment and customer satisfaction are inseparably tied together. In this blog post, we’re going to...
How Inventory Financing Can Improve Your Marketing Messaging
Inventory financing can boost any marketing campaign. Learn how to use it to its fullest potential to nurture clients, cultivate brand awareness and build trust.
Power of Retail Strip Centers: A Lucrative Real Estate Trend
Pockets Of Opportunity? Commercial real estate (CRE) is an interesting asset class because the way its performance is commonly reported in contrast with other asset classes such as stocks and bonds makes it appear monolithic, as if it moves up and down in unison. The reality, however, is that within the asset class, volatility can […]
Power of Retail Strip Centers: A Lucrative Real Estate Trend
Whether planning for retirement or seeking to maximize returns, traditional financial advice tends to focus on a portfolio that consists of two types of assets, stocks and bonds. While this can certainly be a successful approach, we believe that there is a compelling argument to be made for the inclusion of commercial real estate assets […]
Power of Retail Strip Centers: A Lucrative Real Estate Trend
Pockets Of Opportunity? Commercial real estate (CRE) is an interesting asset class because the way its performance is commonly reported in contrast with other asset classes such as stocks and bonds makes it appear monolithic, as if it moves up and down in unison. The reality, however, is that within the asset class, volatility can […]
Mercer County Launches Small Business Investment Program with SMBX
Partnering with SMBX’s small-business marketplace will allow local business owners to raise capital through retail investors in the community and nationwide.
Seaport Specialty Lending offers non-traditional funding through collateralized debt financing
Seaport Specialty Lending LLC (SSL) has joined Percent Underwriter. SSL is a diversified specialty finance company that provides creative debt financing collateralized by niche, generally uncorrelated, income-producing assets.
Webinar Replay: Unlocking Financial Integration: An Introduction to Callao’s Inaugural Note
We recently hosted a webinar to introduce a transformative player in the digital food industry - The Cloud, the latest borrower on the Percent platform.
Callao - Helping Customers Easily Operate Across Borders
Callao is a global fintech enabler that provides technology infrastructure that processes financial services for financial and non-financial companies. From their offices in London, Panama, Mexico City and Buenos Aires, Callao is delivering value-added services for the new generation of financial services.
An Introduction to Amazon Pay-Per-Click (PPC) Paid Advertising
Investing in PPC can provide a great return for your eCommerce brand, but it’s also a simple way to lose money if you don’t approach it wisely.Here’s an introduction to Amazon pay-per-click marketing to help you make sure you’re doing it correctly.
Webinar: Introducing Seaport Specialty Lending
Percent's Charlie Lienau recently sat down with Henry Goodman and William Price of Seaport Specialty Lending to discuss the organization's background, approach to underwriting, and their upcoming inaugural deal on Percent.