Featured Platform Reviews
- Real Estate
EquityMultiple
EquityMultiple stands out among real estate crowdfunding investment platforms because their main investors and senior leadership come from institutional real estate finance, rather than being VC-funded. Seed funding for the company was provided by Mission Capital (later acquired by Marcus & Millichap) and their co-founders and board of advisors come from the New York real estate finance and law community. They offer fewer investments than some other platforms, but that’s a deliberate choice to take a more curatorial approach to dealflow. Overall, EquityMultiple is a solid choice for accredited investors looking for a hands-off way to invest in commercial real estate.
"Gain exclusive access to high-yield commercial real estate deals"
- Real Estate
First National Realty Partners
First National Realty Partners (FNRP) is a commercial real estate private equity firm that focuses on grocery-anchored commercial shopping centers, offering both investments in individual properties and an Opportunity Fund across all of their offerings.
"First National Realty Partners (FNRP) is a rapidly growing commercial real estate private equity firm that owns and operates real estate throughout the United States. FNRP focuses on expanding its portfolio by acquiring market-dominant, well-located commercial assets well below replacement cost. "
- Business Financing
- Litigation Finance
Percent
Percent aggregates private-credit investments from a range of originators offering small-business, crypto, venture loans, litigation finance and more, including international debt investments. Low minimums.
"Percent unlocks exclusive private credit investments for your portfolio. Access select alternative investments on the platform powering the future of private markets."
What's Happening
News and notable reading from around the investment crowdfunding ecosystem

What Is an Investment Class and Where Do Alternatives and Private Credit Fit In?
Percent
September 20, 2023

Welcome to Groundfloorville: Chris Barton's Financial Model - 10 Years of Consistent 10% Returns
GROUNDFLOOR
September 20, 2023

How to evaluate digital assets
Republic
September 19, 2023

What Is Inventory Valuation and Why Is It Important?
Kickfurther
September 19, 2023

How to Prevent Stockouts: Tips for Businesses
Kickfurther
September 19, 2023

Groundfloor Asset Management Monthly Update - August 2023
GROUNDFLOOR
September 17, 2023

Market Update 2H 2023
Percent
September 13, 2023

How to raise capital for your startup
Republic
September 12, 2023

Monthly Market Trends September
GROUNDFLOOR
September 12, 2023
From our Blog
Investor education, interviews with platform CEOs, and analysis of the investment crowdfunding ecosystem

Revisiting my Hedonova Review
Some red flags emerge around a promising alternative investment hedge fund

📚 5 of Our Favorite Books about Business and Investing
Recommended reading to help make you a better investor

How (and Why) to Invest in Farmland in 2021
If you're looking for a truly diverse real estate portfolio, there's good reason to at least consider farmland. These 4 platforms offer easy access to everyday investors.

Worried about the stock market?
There will always be times like this in the stock market, and they're good reminders of why it's important to diversify your portfolio, ideally into the kinds of assets that don’t move with the stock market

The 4 Numbers You Need to Know Before Investing in a Subscription or SaaS Business
Recurring revenue is a wonderful thing, but not all subscription businesses are created equal
The Banality of the Bitcoin Bubble
Bitcoin's a bubble, but bubbles are a common feature of capitalism, quickly diffusing technological innovations. How to learn what matters most about this new technology without losing your shirt.

Lessons Learned from Crowdfunding Investments Gone Bad
An unvarnished look at how different crowdfunding platforms communicate when investments don't perform as expected

Why Investment Crowdfunding Sites Ask So Many Personal Questions
Crowdfunding sites are designed to feel a lot more like online shopping than a bank, but they’re still beholden to a range of bank-style requirements for collecting customer data

31 Ways to Invest in 2021 Using Crowdfunding for Non-Accredited Investors
From real estate to startups to art and fine wine, non-accredited investors have a lot of choices among online crowdfunding and alternative investment platforms