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Reg CF

Reg CF Fundraising to Date in 5 Charts

Here’s 5 charts visualizing some of that data that help provide some insight into the state of Regulation Crowdfunding as we near the 18-month mark

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Reg CF fundraising (also known as Regulation Crowdfunding) has been live since May of 2016, which means almost 18 months of data is available from the filings companies must make as part of their offerings. Here’s 5 charts visualizing some of that Reg CF fundraising data that help provide some insight into the state of Reg CF equity crowdfunding as we near the 18-month mark.

The charts below are all based on “Form C (PDF)” filings with the SEC from May 2016 through Sept. 2017 (Form C is the document companies file to begin an offering — there are a bunch of other variations and forms related to updates, amendments, annual reports, and more, but the data below comes just from those initial Reg CF fundraising Form C offering filings — and in the case of the first graph, also Form C filings to withdraw offerings).

New Reg CF Fundraising Offerings Filed by Month Are Steadily Climbing

When I interviewed founder Ken Nguyen, he commented on how the filings trajectory was line with Republic’s expectations based on what they’d seen already happening in the UK:

What we’re doing here has been legal there for about 5-6 years. At the outset of Reg CF last May a lot of people had these lofty expectations, but the first year for us actually met our expectations. It was 10X what the UK did in year 1, and the UK has about 1/10 population, so if you follow that traction, it will be 3-5 years to become a $1B industry.
And indeed when you look at the pace of filings by month, it’s a steady march upwards (with the exception of the very first month Reg CF went live, with its spike attributable to a pent up pipeline of offerings:

That chart also charts the 49 offering withdrawals (interesting almost a quarter of those were associated with DreamFunded, likely tied to their decision to pivot away from startups and to Real Estate).

The (gentle) upward trend is clearer when you add a 6-month rolling average:

Almost 60% of Reg CF Fundraising Campaigns go through just 3 Intermediaries

Title III Funding Portal Wefunder got some press on the first anniversary of Reg CF as the most active portal by volume, but since then fellow portal StartEngine has ramped up considerably — since May of this year, 58 companies have filed to list on StartEngine vs. 51 on Wefunder:

Adding in SeedInvest, as of September 2017 the top 3 portals by volume have been responsible for nearly 60% of all the Reg CF Filings.

Startups are Aiming Low (but Shooting High) with their Reg CF Fundraising Targets

When filing a Form C with the SEC, companies indicate their target fundraising amount, along with an optional maximum amount. A side effect of setting a low
Reg CF fundraising target (but leaving the option open to take in more with a high maximum) is that a company can quite quickly start marketing themselves as “more than 100% funded,” as in these examples from Republic:

A hypothesis here is that startups (and intermediaries) have concluded that aiming low but shooting high makes for good marketing, and so have begun dialing down their target amounts. And indeed, when you look at the data, the total target amount being sought has held steady at about $3M each month even as the number of offerings has grown (reflected in the steady climb in the total maximum amount of each month’s filings):

The growing spread between the target and maximum amounts shows up more clearly when you look at the 6-month rolling average difference between the total target amount each month vs. the total maximum amount each month through September 2017:

The Data Exhaust of Reg CF Fundraising

While there’s legitimate concern among entrepreneurs that the filing and reporting requirements of Reg CF (and Reg A+) are onerous, the good news for investors is that it generates a steady stream of information about the companies and the intermediaries helping them with their offerings.

We’ll be looking more closely at some of that data in the weeks ahead. If you have a question or suggestion for what to look at next, drop us a note in the comments below.

Have a question about crowdfunded investing? Want to learn more but aren’t sure where to start? You can explore more than 100 crowdfunding investment platforms in our database and learn more about the nuts and bolts of crowdfunding and alternative investing on our blog. And before investing, we strongly recommend getting a clear picture of your overall finances using a tool like Personal Capital. It's free, it's what we use to track our own finances, and when you sign up using that link you'll be helping to support YieldTalk.

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