StartEngine is one of the largest investment crowdfunding platforms, using Reg CF and Reg A+ to offer investments in startups to anyone, in some cases for as little as $100. The selection is broad, and spans a wide range of industries from fashion to health care to electric vehicles, but investors should know curation is very limited, so investment quality can vary widely among available offerings.
- Website: https://startengine.com
- Investment Types: Startups/Business Financing
- Security Types: Convertible, Debt, and Equity
- Sectors: Cleantech, Food/Beverage, Robotics, Sports, and Transportation
- Minimum Investment: 100
- Open to all investors
- Open to non-accredited investors
- One of the largest Reg CF investment platforms, with very wide selection of available investments (66 as of this writing)
- Low investment minimums
- Very detailed investor presentations, with easy to find Q&A history
- Many investments also offer perks at various investment levels
- Startup investments are inherently risky and illiquid
- No curation or due diligence of offerings (beyond minimum background checks and anti-fraud checks)
- Valuations set entirely by company raising money
- Accept investments via credit card, which seems irresponsible
StartEngine is a Title III Funding Portal (aka Reg CF) registered with the SEC and governed by FINRA, and they also operate an entity for raising money via Title IV (Reg A+). While some investment crowdfunding sites take a highly curatorial approach to selecting companies, StartEngine is among the platforms with more of an open marketplace philosophy, with offering companies subjected only to minimal due diligence to screen out “bad actors” and ensure baseline compliance with SEC rules.
In the second half of 2017, StartEngine began rapidly accelerating their number of new offerings, and in early 2018 overtook Wefunder for total new Reg CF offerings.
Types of investments StartEngine offers
StartEngine offers investments in startups and growth-stage companies. Earlier-stage startups are generally riskier, though may offer the potential for a greater return in the long run (that is, if they return anything at all). StartEngine’s investment span a wide range of industries and verticals, from apparel to mobile apps, to solar, to electric vehicles, and much more.
Recently StartEngine also began offering “Initial Coin Offerings”, known as ICOs, which leverage the emerging cryptocurrency ecosystem. Cryptocurrencies and ICOs are very new, and investors should exercise extra caution while exploring them as investments. Notably in addition to startups and ICOs, StartEngine currently offers investors the opportunity to invest in StartEngine itself using a Reg A+ offering.
What do you get when investing with StartEngine?
The specific security types vary by investment, but usually investors receive common stock or a convertible note. All of the offerings on StartEngine appear to be direct investments, rather than through a special-purpose vehicle like an LLC. Investors in ICOs may receive “token” units denominated in a cryptocurrency.
StartEngine fee structure
There are no fees to investors. StartEngine charges companies that raise money on their platform 6-8% of the amount raised.
Potential returns and cashflow
Investments on StartEngine are high-risk investments in startups and growth companies. There are no interest or dividend payments, and except under very limited circumstances, the investment must be held for at least 12 months, with minimal expectation of any market after that period. Most startup investments lose some or all of their value.
Regulatory framework and due diligence expectations
While some other platforms emphasize their curatorial approach to reviewing companies looking to raise money (like SeedInvest, which advertises that fewer than 1% of companies that apply are approved for listing), StartEngine clearly takes a different approach, performing only the minimum due diligence required to screen out “bad actors” and ensure compliance with SEC filings.
That approach does mean there’s a lot of investment choices available on StartEngine, but it’s an important difference in approach that prospective investors should be aware of in considering investments and performing their own due diligence.
StartEngine in the news
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