StartEngine is one of the largest investment crowdfunding platforms, using Reg CF and Reg A+ (as well as Reg D for certain side-by-side offerings) to offer investments in startups to anyone, in some cases for as little as $100. The selection is broad, and spans a wide range of industries from fashion to health care to electric vehicles, but investors should know curation is very limited, so investment quality can vary widely among available offerings.
- Website: https://startengine.com
- Investment Types: Startups/Business Financing
- Security Types: Convertible, Debt, and Equity
- Sectors: Cleantech, Food/Beverage, Robotics, Sports, and Transportation
- Minimum Investment: 100
- Open to all investors
- Open to non-accredited investors
- One of the largest Reg CF investment platforms, with very wide selection of available investments (60+ as of this writing)
- Low investment minimums
- Very detailed investor presentations, with easy to find Q&A history
- Many investments also offer perks at various investment levels
- Startup investments are inherently risky and illiquid
- No curation or due diligence of offerings (beyond minimum background checks and anti-fraud checks)
- Valuations set entirely by company raising money
- Confusing network of related entities
- Accepts investments via credit card, which seems irresponsible
StartEngine is a Title III Funding Portal (aka Reg CF) registered with the SEC and governed by FINRA, and they also operate an entity for raising money via Title IV (Reg A+). While some investment crowdfunding sites take a highly curatorial approach to selecting companies, StartEngine is among the platforms with more of an open marketplace philosophy, with offering companies subjected only to minimal due diligence to screen out “bad actors” and ensure baseline compliance with SEC rules.
In the second half of 2017, StartEngine began rapidly accelerating their number of new offerings, and in early 2018 overtook Wefunder for total new Reg CF offerings. The company reported generating more than $4.9 million in revenue in 2018, with more than $80 million invested on the platform from 180,000 registered users.
You can invest in StartEngine using a Self-Directed IRA or 401(k) like the ones offered by our friends at Rocket Dollar.
Types of investments StartEngine offers
StartEngine offers investments in startups and growth-stage companies. Earlier-stage startups are generally riskier, though may offer the potential for a greater return in the long run (that is, if they return anything at all). StartEngine’s investment span a wide range of industries and verticals, from apparel to mobile apps, to solar, to electric vehicles, and much more.
Recently StartEngine also began offering “Initial Coin Offerings”, known as ICOs, which leverage the emerging cryptocurrency ecosystem. Cryptocurrencies and ICOs are very new, and investors should exercise extra caution while exploring them as investments. Notably in addition to startups and ICOs, StartEngine currently offers investors the opportunity to invest in StartEngine itself using a Reg A+ offering. These ICOs come in the form of Security Token Offering (STO), or cryptocurrencies representing equity in a company. Tokens and cryptocurrencies are still very new additions to the investment landscape, and investors should exercise caution and be sure to fully understand what they’re investing in.
What do you get when investing with StartEngine?
The specific security types vary by investment, but usually investors receive common stock or a convertible note. All of the offerings on StartEngine appear to be direct investments, rather than through a special-purpose vehicle like an LLC. Investors in ICOs may receive “token” units denominated in a cryptocurrency.
StartEngine fee structure
There are no fees to investors. StartEngine charges companies that raise money on their platform 6-8% of the amount raised. However, issuers can offset these costs by charging a processing fee of 2.5% to investors which is charged on top of the price of shares.
Potential returns and cashflow
Investments on StartEngine are high-risk investments in startups and growth companies. There are no interest or dividend payments, and except under very limited circumstances, the investment must be held for at least 12 months, with minimal expectation of any market after that period. Most startup investments lose some or all of their value.
Breadth of offerings on StartEngine
StartEngine has a wide selection of investments available (more than 60 as of mid 2019), but as covered below StartEngine does not curate their offerings at all. So while some other platforms (such as SeedInvest and Microventures) advertise that only a small percentage of companies applying ever make it in front of investors, StartEngine takes the opposite approach (similar to Wefunder). Offerings span a range of industries and types of companies, including some like sportswear, movies – and even a lice clinic – that rarely come to mind when thinking about “startups”, but may be able to rally enthusiastic customer bases to participate in their offerings.
Regulatory framework and due diligence expectations
While some other platforms emphasize their curatorial approach to reviewing companies looking to raise money (like SeedInvest, which advertises that fewer than 1% of companies that apply are approved for listing), StartEngine clearly takes a different approach, performing only the minimum due diligence required to screen out “bad actors” and ensure compliance with SEC filings.
That approach does mean there’s a lot of investment choices available on StartEngine, but it’s an important difference in approach that prospective investors should be aware of in considering investments and performing their own due diligence.
You may be able to invest in StartEngine using a Self-Directed IRA or 401K. To learn more about using a Self-Directed retirement account for alternative investments, visit our friends at Rocket Dollar.
StartEngine in the news
Interview Series – Howard Marks, CEO, of StartEngine - Securities.io
Howard Marks is a co-founder and CEO of StartEngine. Since inception, nearly 150 successful financings have been completed for startups and other businesses via the StartEngine platform. Long before ICOs became standard parlance, Howard saw the future of Security Token Offerings. On his blog and also through guest articles as...Read More
Hackernoon Chases Crowdfunding Model, May Offer Cryptocurrency Next | BTCMANAGER
Hackernoon, one of the most popular online tech publications in the world, is raising money for the first time via equity crowdfunding in a bid to create their own CMS platform and update their business model, the company announced on their website on November 6, 2018. Own Part of the…...Read More
StartEngine will Now Accept Bitcoin from Investors for Reg CF Offerings | Crowdfund Insider
StartEngine. a full stack crowdfunding platform including ICOs, is now accepting Bitcoin. StartEngine becomes the first FINRA approved Reg CF fundingRead More
StartEngine's Self Crowdfunding Campaign is Live. Platform Valued at $65 Million |¬†Crowdfund Insider
Equity crowdfunding platform StartEngine officially launched their self-crowdfunding round this past Friday. The securities offer seeks a maximum funding goal of $5 million using Reg A+. Both accredited and non-accredited investors may participate in the funding round. StartEngine, one of the larger full stack (RegRead More
StartEngine Starts Accepting Submissions for Initial Coin Offerings |¬†Crowdfund Insider
StartEngine has announced it has started to accept applications to list an Initial Coin Offering (ICO) on its crowdfunding platform. The full stack crowdfunding platform publicly announced in August its intent to incorporate tokenized security offerings alongside more traditional types of securities. StartEngineRead More
StartEngine Launches Secondary Market for Crowdfunded Securities |¬†Crowdfund Insider
StartEngine, one of the most active investment crowdfunding platforms in the US, has launched its anticipated secondary market for crowdfunded securities. The beta version exchange currently has listed several securities from companies that previously crowdfunded on the platform. As of this moment, offers stand toRead More