StartEngine is an investment crowdfunding using Reg CF and Reg A+ to offer investments in startups to anyone, in some cases for as little as $100. The selection is broad, and spans a wide range of industries from fashion to health care to electric vehicles, but investors should know curation is very limited.
- Wide selection of available investments (33 as of this writing), all open to non-accredited investors
- Low investment minimums
- Very detailed investor presentations, with easy to find Q&A history
- Many investments also offer perks at various investment levels
- Startup investments are inherently risky and illiquid
- No curation or due diligence of offerings (beyond minimum background checks and anti-fraud checks)
- Valuations set entirely by company raising money
- Accept investments via credit card, which seems irresponsible
StartEngine is a Title III Funding Portal (Reg CF) registered with the SEC and governed by FINRA, and they also operate an entity for raising money via Title IV (Reg A+). While some investment crowdfunding sites take a highly curatorial approach to selecting companies, StartEngine is among the platforms with more of an open marketplace philosophy, with offering companies subjected only to minimal due diligence to screen out "bad actors" and ensure baseline compliance with SEC rules.
Types of investments StartEngine offers
StartEngine offers investments in startups and growth-stage companies. Earlier-stage startups are generally riskier, though may offer the potential for a greater return in the long run (that is, if they return anything at all). StartEngine's investment span a wide range of industries and verticals, from apparel to mobile apps, to solar, to electric vehicles, and much more.
What do you get when investing with StartEngine?
The specific security types vary by investment, but usually investors receive common stock or a convertible note. All of the offerings on StartEngine appear to be direct investments, rather than through a special-purpose vehicle like an LLC.
StartEngine fee structure
There are no fees to investors. StartEngine charges companies that raise money on their platform 6-8% of the amount raised.
Potential returns and cashflow
Investments on StartEngine are high-risk investments in startups and growth companies. There are no interest or dividend payments, and except under very limited circumstances, the investment must be held for at least 12 months, with minimal expectation of any market after that period. Most startup investments lose some or all of their value.
Breadth of offerings on StartEngine
StartEngine has a wide selection of investments available (33 at the time of this writing), but as covered below StartEngine does not curate their offerings at all. So while some other platforms advertise that only a small percentage of companies applying ever make it in front of investors, StartEngine takes the opposite approach. Offerings span a range of industries and types of companies, including some like sportswear, movies -- and even a lice clinic -- that rarely come to mind when thinking about "startups", but may be able to rally enthusiastic customer bases to participate in their offerings.
Regulatory framework and due diligence expectations
While some other platforms emphasize their curatorial approach to reviewing companies looking to raise money (like SeedInvest, which advertises that fewer than 1% of companies that apply are approved for listing), StartEngine clearly takes a different approach, performing only the minimum due diligence required to screen out "bad actors" and ensure compliance with SEC filings.
That approach does mean there's a lot of investment choices available on StartEngine, but it's an important difference in approach that prospective investors should be aware of in considering investments and performing their own due diligence.